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In a captivating fusion of fashion and art, PEDRO has unveiled its 2024 Lunar New Year visual merchandising (VM) display. This year’s display is a result of an exciting collaboration with renowned designer Pei Li, who is celebrated for her unique blend of creativity and passion in the world of art.
At the Senayan City Main Atrium in Jakarta, the lobby thrums and thumps beneath pulsing lights, immersive atmospherics and reverberating sounds, as PEDRO brings the Icon monogram to life in a multi-touchpoint brand experience: An ICON-ic Moment.
On 18 June 2022, PEDRO played host to influencers and guests at its flagship store in T-One Mall, Phnom Penh, Cambodia. Attended by the who’s who in fashion, guests were treated to a Summer Styling workshop that featured key collection products such as pieces from Summer Selections, Summer ICON range and the Signature Rift Bag.
Fashion & Market paid a visit to PEDRO's archives from the past 15 years and discovered how the brand has responded to both the style evolution and global conversation on where fashion is going.
Building upon the ethos of embracing the differences that make us unique while empowering individuality, PEDRO Icon provokes fresh conversations on what it means to be distinctive. Introducing a two-part event to commemorate its third year, no expenses were spared as celebrations rang high and imaginations ignited.
